IBM offers applications for big data analysis and security in its own cloud marketplace. In addition, it wants to enable a seamless transition for companies to the cloud and continue to distribute hybrid clouds. In addition, IBM announces 30 new services for the open cloud platform BlueMix.

IBM has started its own cloud marketplace . In particular, the company offers Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Services (SaaS).

These cover everything from big data analysis to security and mobile. At the Impact 2014 Las Vegas conference , IBM announced that Flow Search Corp., MongoDB, NewRelic, Redis Labs, SendGrid, Sonian, Twilio, Ustream, and PHP specialist Zend are partners.


With the marketplace, IBM wants to provide companies with an easy transition to the cloud. In addition, it wants to increase the distribution of hybrid clouds. These become more and more standard as they connect on-premise programs and cloud applications. Gartner expects half of all companies to use a hybrid cloud within three years.

"Business, IT and development cloud users are increasingly looking for easy access to a broad range of services to address new business models and changing market conditions," said Robert LeBlanc, SVP of IBM Software and Cloud Solutions. "IBM's cloud marketplace provides our customers with big data analytics, mobile, social, commerce, integration - the power of IBM-as-a-Service and our ecosystem - to help them reach their customers quickly deliver innovative services. "

At the same time, IBM is driving forward the spread of its own open cloud platform BlueMix. In February , it launched BlueMix after a billion-dollar investment and then opened the middleware stack for the SoftLayer PaaS cloud. The goal of the platform is to give developers a way to build, install, and manage cloud applications quickly. In addition, IBM now offers more than 30 new services for BlueMix. They cover growth areas such as big data and analytics, cloud integration, DevOps and the Internet of Things.

IBM has recently made a number of investments to build a competitive cloud portfolio. Among other things, it invested $ 1.2 billion in new data centers for SoftLayer , another billion in building Blue PaaS, and over $ 7 billion in 17 acquisitions, including Aspera, Cloudant, and Silverpop .